Rinehearts 3rd single from their debut album ‘Can’t Do Nothing’ comes in the form of ‘I’m Not There’, a hard hitting, bass driven stomper of a track. Guitarist and Lyricist Benny says ‘It’s pointing out how we perceive ourselves, opposed to how we are perceived by others. And how we don’t all have to run that race.’

Film maker Steven Browne has done an incredible job of capturing the notion of individuality and human perception for the video.  Steven says, ‘I wanted to explore personal subconscious and the way we question which version of ourselves we should be, in new and unexpected environments.’